|Multicultural Consulting Course|
|In Partnership with the University of Washington Bothell - Business Economic Center|
This course is designed to provide students with an experience that combines classroom learning, reading, technical skills, marketing, financial analysis, business process reengineering, consulting, and multicultural business management issues while working with a real business. In-class presentations and work sessions will revolve around the specific problems or opportunities each team is working on. The experience will help students gain practical experience in managing in a multicultural environment, consulting, and various aspects of marketing, financial, and business process analysis. Additionally, students will be able to link learning from a wide array of business disciplines to see how changes in one area affect the growth of the company as a whole. This integrative course will require students to use knowledge across business functional disciplines.
Students will work in teams of 5 or 6 with small emerging companies in the Bellevue area. These projects are designed to help students learn to identify growth opportunities or business problems, design a strategy to capture the growth opportunity, or solve the problem and implement the proposed strategy.
Typically these projects require students to learn new technology skills (web design, social media marketing, project management, business process mapping, database development, operational analysis, etc.) The projects are multi-faceted. Student teams are assisted by advisors from the Bellevue Rotary Club and other business mentors. These external advisors provide students with insights, industry trends and consulting expertise.
Teams will be required to meet with their businesses and advisors outside of class hours. Individuals need to be familiar with public transit or have transportation available.
Students will use Multicultural Marketing and Business Consulting, a book by Leslie Lum of Bellevue College, Thad Spratlen and Michael Verchot of the University of Washington and Detra Montoya of Arizona State University. Students will make extensive use of library databases and other sources of information on the web with specific focus on Census information. All students are expected to learn to use Word, Power Point, Excel, Project and Visio. Most teams will design a company website for their businesses.
The assignment for the class bring the students through the data gathering, synthesis and analysis. Each written assignment is a draft for the final report so that students are able to compile the report quickly at the end of the college term. The assignments also balance between individual effort and team collaboration to ensure that every team member does his or her part. The assignments for the class are linked here: Multicultural Consulting Assignments.
The final report is a comprehensive documents that can vary in legnth from 75 to over 200 pages (including appendices). Business owners have used the final report to redirect strategy or apply for loans. Here is a sample final report from 2005 published with the permission of the busines owner.
The timeline for the consulting project is as follows. For many students, the first four weeks of the project is spent becoming familiar with the business, the industry and the competitive environment. The next four weeks is spent doing primary research and synthesizing findings. The last three weeks are intense with long hours devoted to completing a professional product.
This webpage is created to assist in teaching students of Leslie Lum. It does not reflect the opinions or the position of Bellevue Community College.
Last updated 5/5/13