Team Bothell Animal Control with Officer Murdock and Sergeant Cannon of the Bothell Police Department and Rotary mentor Adam Pinsky. The team developed a marketing and communication campaign to increase animal licensing rates. The team will be presenting their findings to Bothell City Council.
Team Kona Kitchen was mentored by Rotarian Rob Brewer. Yuji and Angie Okumoto are the business owners of this highly-rated Hawaiian restaurant. The team made recommendations about menu changes, the addition of a delivery service, and social media. Yuji Okumoto is an actor whose breakout role was Chozen in Karate Kid 2 with Ralph Macchio. Yuji has been in over 30 films including Inception with Ken Watanabe and Leo DiCaprio.
JTS is a construction management company founded by engineer Tanya Jimale (bottom left). The team determined that the $6.7 B transportation market was the place for JTS to be. The team made recommendations for partners and hiring which will help JTS get to the next level. The team is mentored by Rotarian Fred Auch.
Team Spectra Décor with their Rotary mentor Chuck Doland and owner Leilani Norman (in red). Spectra Décor is a line of decorative hardware made from recycled glass. The team did competitive analysis and research on pricing.
Team SkyMania worked with CEO Nancy Burritt on themes, the corporate and group market, social media and décor to bring more jumpers to SkyMania’s trampoline center in Kirkland. Shawn Rhode was their Rotary mentor.
Dave Hayward, owner of the award-winning Carolina Smoke BBQ in Bothell, has a problem that most business owners want—he has to turn away catering events. The student team solved his problem by improving Carolina Smoke’s catering website, documenting procedures, and recommending equipment so that Dave could employ a second team and increase catering revenues by 50 events a year. The student team is Juanita Jones, Oleg Mikhaylov, Nick Hudgens, Takamitsu Seto, Mijoo An, Julie Tan, and Ai Kanno. Thanks so much to their Rotary mentor, Jim Hogue. Hear what Dave had to say about the student team. http://youtu.be/kNEvxCvHjsY
Aida Chimal is the owner of CompuClass, an educational services company that teaches computer skills in Spanish. Aida is expanding to Quickbooks in Spanish and will be serving Hispanic businesses which are growing 74% (as compared to 18% for all businesses) in the past 5 years. The CompuClass’ team of Jack Ly, Marcus Mickelsen, Katie Turner, Shane Geiger, Delilah Calderon-Buck, Michael Gale and Shamont Andrews conducted market research of Hispanic businesses (using a Spanish survey), identified web conferencing software so Aida could teach Hispanic businesses in Yakima, found a strategic partner, provided direct marketing materials to mail to 1000 Hispanic businesses and rationalized Aida’s pricing. Hear what Aida had to say about her student team. http://youtu.be/umsfp9WICBY Chuck Doland is the team’s tireless Rotary mentor and additional assistance was provided by Jose Vasquez.
Team Kirby Coats conducted market research on the elder care law market for Bothell lawyers, Drue Kirby Coats and Beau Coats. They articulated a marketing strategy that would focus on “influencers” or individuals whom seniors trust and have already generated a referral for Kirby Coats. The team of Monique Green, Emily Stone-Zipse, Marlene Gregson, Jody Carmona, Olivia Read and Wendy Simpson recommended a marketing and public relations strategy, provided a website, designed a logo, identified possible office locations, and provided a complete package to hire a new assistant including position description, work flow analysis, and performance evaluation. Hear what Beau Coats had to say about his team: http://youtu.be/L_5OM9NayQs. Thanks so much to Rotary mentor Shawn Rhodes.
Jennifer Loomis is the brand in maternity photography. Jennifer and her high-end, artistic photography has appeared on numerous national and local media. Her team of Hanh Schaefer, Bill Young, Chris Chhoukdean, Jamie Zink, Jordan Bennett, Brittany VanHorne and Jennifer Zyris has recommended that Jennifer use a public relations strategy to ride the cultural shift and capture the LGBT market. That market is highly-educated, has high-income, and is cause-driven, all perfect fits to Jennifer’s target market. Jennifer’s markets (Seattle, San Francisco and New York) have the largest gay populations and the segment is growing faster than the general population. Team member Bill Young has already generated a potential appearance on the new Day television show. Thanks to Rotary mentor, Adam Pinsky who also coordinates the all the mentors for our teams. Hear what Jennifer had to say about her team: http://youtu.be/v5xDtrpQN40
Eric and Karin Butler are the owners of Eric’s Energy Shots and their student team of Kenta Watanabe, Tyler Fulks, Taiga Todoroki, Paul Rasmussen, Rene Muhlbeier, Dongchul Park and Ron Nomi did consumer research on taste, packaging, marketing and distribution channels to come up with some great recommendations on how to reposition the product. Thanks to their Rotary mentor, Rob Brewer.
Team Salaverry came up with a great marketing plan for Ivan Salaverry Mixed Martial Arts which allows the business to target young males who want to pursue the fast-growing sport of mixed martial arts. Brett Ledyard, James Edison, Maki Yamaguchi, Kat Madden, Steve Holderman, and Emery Parrish are shown with Rotary mentor Adam Pinsky, consultant Shawn Plaster and business owner Ivan Salaverry.
Team MEDC worked with the Minority
Executive Director’s Coalition to develop a strategy to reach the next generation of diverse leaders. Zulka Ramirez, Sue Hess, Mary Alipao, Cliff Harmon, Martha Nesic, Kathy Farrell and Jason Foster are pictured with Rotary mentor Bob Berry.
Team Cascadia developed a life cycle model for enhancing sustainability of the green nonprofit Cascadia Environmental Science Center. They did extensive research into nonprofit green organizations and were able to benchmark best practices that will help a green nonprofit such as CESC grow and thrive. Jalal Wilson, Patty Davis, Bakary Sanneh, Gail Stewart, Lynn Mayhew, Kennedy Scott-Swan, Tibor Nagy, Ken Ekern are shown here with Cascadia board members, David Bain, Hitoshi Maruyama, and Clyde Merriweather. Rotary mentor Karin Blakley provided much counsel. Hear what CESC board member David Bain had to say about the team
Team Shamiana developed many promotional tools to help Shamiana (a top rated Indian restaurant in Kirkland) get the word out about its great food. Lauren Reid, Fuhua Wu, Shaun Yabandeh, Tammy Bailey, James Nevin, Greg Truluck, Tony Coluccio, and Eric Klassen are shown here with Rotary mentor, Jim Hogue, business owner Tracy Larson and manager Max Murowchick. Hear their comments by clicking here.
Team Fuertes worked with business owner Adriana Medina to refine the marketing plan for her community-based fitness center. Johnny Wong, Arvilles Nilles, Angie Bechen, Debroah Hindmarch, Endy Pham, Ying Yang, and Aika Yokoyama came up with excellent marketing strategies. Click here for Adriana Medina’s comments on her team. Rotary mentor Fred Wright provided great guidance. Click here to hear what Rotary mentor Fred Wright thinks about the value of the experience.
The Lam’s Seafood Cash and Carry team did a feasibility study of a bulk grocery outlet. The team did surveys of exisiting Lam’s Seafood customers, potential restaurant customers and a competitive price analysis. Thanks for Rotary mentor, Chris Porter, who provided his venture capital expertise to the team. Addis Abebayhu, Igor Stepanov, Coco Zhang, Donaven Brines, Lor Yeng, and James Roscoe did an excellent and professional job.
Team Fish Tank Systems came up with a fully functio
nal website, three videos including an infomercial, and two prospects via Craigslist for Kuniaki Terato and Neil Larson of Fish Tank System. For owner Kuniaki Terato’s response to the team’s work, click here. Thanks to Chuck Doland, their great Rotary mentor. Students Sue Dickson, Michelle Gamache, William Hart, James Twilleger and Jennifer Johnson did a phenomenal job.
Theo Martin, owner of Island Soul Restaurant was very appreciative of the hard work that team Island Soul put into their comprehensive presentation. Students Syreeta Smith, Karen Meuret, Jeff Hunter, Marshall Bigelow and Keiji Aiyama did a current customer survey, a potential customer survey and comprehensive analysis of the competitive environment. Hear Theo Martin’s reaction. Thanks to Bob Berry, their Rotary mentor who provided much support and guidance.
The Carol Edwards Center team did a market analysis for the City of Woodinville and came up with no-cost/low cost ways of increasing the center’s revenues. For Cindy Shelton’s reaction, click here. Thanks to Shawn Rhodes, who offered use of his office along with his great expertise. Students Nadia Larsen, Rose Brittain, Clayton Kaminski, and Julie Tsai presented to the Woodinville Parks Commission on April 1, 2010. Here is the great presentation and the reaction of City Council member Liz Aspen.
Team Ottoman had a great revamp of the brand and web marketing for business owner Dena Sukaya. In addition, they identified several local partners for finding new belly dancing students. For Dena Sukaya’s reaction, click here. Thanks to Jim Hogue, their tireless Rotary mentor who provided much guidance on financial analysis. Students Melissa Donavan, Leslie McAllister, Sue Christian, Jill Babcock, and Lana Nechayev are looking forward to their belly dancing party.
The Pho Basil team did a feasibility analysis for a restaurant in downtown Bellevue. Hear Lam’s Seafood CEO, Yen Lam-Steward give her reaction here. Thanks for their Rotary mentor, Gary Guenther who provided great commercial real estate intelligence to the team. Students Vic Royer, Kimberly Mauk, Veronica Caltun and Cicely Tegeler did a great analysis.
Cantu and Jamie Rosvall of
Redapt Services meet with student team members: Samruth
Reddy, Matt Rosenfeld, Gabriella Nagy, Patty Concannon and Joe Gordon.
They recommended search engine optimization and additional features to
Redapt's website. Rotary mentor John Strathy provided great guidance. Read about how Redapt went from $23.5 million in sales in 2009 to $147 million in 2012.
Pam Hay worked with Meelin Nakata, Shana Greggs,
Agatha Lam, Monty Singh and Chai Saeyang on a comprehensive plan for
penetrating the organic food market and capitalizing on the excellent
raw bar at Nature's Pantry.
Mentor Gary Guenther worked intensively with the team.
Jackson Mason, Brent Soffey, Natasha
Ehlers, Amici business
owner Ashok Mehta, Kevin
Dang and Michelle Liu. The student team provided competitive and market
analysis to increase revenues for this upscale Italian restaurant.
Mentor Jeff Chen provided great support.
Rotary mentor Jim Hogue gives the thumbs
up to Team Simplicity Decor
with Marissa Kraus, Jennifer Lynch, Becky Stevens, Hye Mi Cho,
Rani Thykkuttahil and Alana Odell. They worked with business owner
the Thai American owner of a furniture and interior design retail
Dan Seydel (right) CEO of The Platinum Group and
a BCC alum worked with Eliott Davison, Ryan Lee, Joanie Leverett, Jim
Hogue (Rotary mentor) and Jere Priebe on a market analysis of the
construction training industry.
Willy Peters and
Sergio Monctezuma (front)
with Anne Schiefley (front), Fendi Wang, John Sonderland, and Constance
Blood on a marketing and promotion plan for their SignsNow Seattle
store. Chuck Doland was their Rotary mentor.
Yen Lam, CEO of Lams Seafood and BCC alum
(center) work with Daphne Tai (left front) Rotary mentor, Miyuki
Nakamura, Justin Wells, Barbara Peters (Rotary mentor), Deb Grove and
is the CEO of Western United Fish,
a $100 million wholesale fish business which is testing a retail
concept. The student team is mentored by David Laub, CPA and
Mike Meyers, a financial planner, both from Bellevue Rotary.
Although not all the details can be disclosed, this could be the start
of another Starbucks. Click
here to see the TV ad featuring our BCC students.
Clickeats.com was founded by Julia May
and has mentors James Karr from The Boeing Company and Eric
Veal from Siemens. The company hopes to be a portal for restaurant
websites and ordering.
Aztlan Home Décor (a
high-end Mexican art and jewelry business) with owner Antonia
Lopez-Vasquez. Team mentors were Christopher Porter (who
teaches at the Seattle U entrepreneurship program) and Chuck Doland
of CDA Group. Both mentors are members of the Bellevue Rotary which has
been a strong supporter of this course.
Marketing plan for
Milt's BBQ. Students are developing a marketing plan for a catering
service and a separate marketing plan for a BBQ sauce for an
African-American owned restaurant.
Students created an awesome feasibility
a start-up podcasting business with multicultural content for
entrepreneur Phil Lee.
Marketing plan for
The Aguiar Group. Students will provide research, customer surveys
and competitive analysis for a marketing plan that will allow a Latina-owned financial planning and accounting firm to expand regionally
Students are providing a process analysis
so that a Latino-owned Point of Sales hardware and software company,
C&S, to standardize its procedures for
Students are providing marketing analysis in
the gourmet food market for an African-American-owned retail food
start-up, EvZe. Update: See the coverage on
EvZe in the Seattle PI
Marketing plan for
Musicworks, a nonprofit music academy. The team investigated the
feasibility of a music program for seniors. They conducted surveys of
seniors in the community, evaluated competitors and came up with a
Process and management analysis to improve
efficiency and communication for MMM, a
woman-owned company that manufactures coated fabrics.
Marketing plan for
The Gemologist. Students conducted a market analysis for
high-end, customized jeweler.
Students worked on a marketing and
distribution plan for the Eastside Business
Circle of Friends,
a nonprofit senior care facility for Russian immigrants, asked for
assistance in developing a marketing plan for a for-profit service.
BCC Video Services
asked a student consulting team to develop a plan for marketing and
promoting their services.
A student team worked on process analysis
for the NWCET, a nonprofit organization for
Marketing plan for tutoring business
Academic Edge. Students have conducted extensive parent
surveys, redesigned marketing materials, conducted a focus group,
and are working on the redesign of the website to get more
visibility for this business.
Feasibility study of an eHealth search engine. The students
have been working hard to conduct market research including
interviews with a number of health care facilities and large
Update: Healia (www.healia.com
creator of an award winning health search engine, has been selected
as one of the winners of the 2007 Tibbetts Awards. Dr. Tom Eng,
President & Founder of Healia, accepted the award today at the
Westin Washington in Washington, D.C. Healia was acquired by
Meredith Corporation in 2007, one of the nation's leading media and
marketing companies with businesses centering on magazine and book
publishing, television broadcasting, integrated marketing, and
interactive media. The Meredith Publishing Group includes Better
Homes and Gardens, Ladies' Home Journal, Family Circle, Parents,
American Baby, Fitness, and More.
Marketing plan for the Washington
State Hispanic Chamber of Commerce. The Hispanic
population and Hispanic businesses are experiencing tremendous
growth rates. The students are doing process analysis, competitive
benchmarking and business interviews to see how WSHCC can be
positioned to be a crucial part of this growth.
Update: In 2007, the Washington State Hispanic Chamber of Commerce
has grown to almost 300 members and many successful partnerships.
For the second year in a row, the
BCC has offered multicultural
consulting (which links student teams with under served
businesses) as a capstone course for both business professional
technical and transfer students. The program is turning out to be a great success.
Students work tremendously hard and love it. Each
team put in 400 to 600 hours and all of them said it was one of their best
learning experiences. After the presentation, many complimentary
comments and emails were received from members of the audience, which included
executives and economic development officials, about the quality of the
Raghu Rankaran (center) started a
promotional product business last year. After a very
successful start, he hopes to increase sales by ten times in the next two
years. The team did an extensive marketing and competitive analysis
that included interviews with potential customers Starbucks, Costco,
Boeing, and smaller local high tech firms. Several of the companies
interviewed by the team expressed an interest in doing business with Raghu. The team's industry advisor is Dave Halverson of The Boeing Company
(second from right). Student team members were Yen Lam, Noriko Tomita, Andy Herrara, and Sky
Rachel Norbache (second from
right) is a Persian-born lawyer who specializes in immigration and family
law. The team did market and competitive research and
devised a marketing strategy that included logo design and a web site in
English, French, Farsi and Arabic for expanding her practice. Rachel has
already implemented the web site. The team's industry advisor is Tara Van Vleet (second from
left) of the Port of Seattle. Student team members were Jimmy Cha, Francisco Fagaoga,
Jason Bruni, and Lynn Arvivais.
The Spring 2003 teams made their final presentation to an audience of
over 50 people including professors from the University of Washington,
City of Bellevue officials, King County officials, business owners, and
a reporter from the Seattle Times. The teams did a fabulous job of
presenting and the audience was amazed at the quality of the work
Center Marketing Plan