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Course Overview
This course is designed to provide students with an experience that combines classroom learning, reading, technical skills,
marketing, financial analysis, business process reengineering, consulting, and multicultural business management issues
while working with a real business. In-class presentations and work sessions will revolve around
the specific problems or opportunities each team is working on. The experience will help students gain practical
experience in managing in a multicultural environment, consulting, and various
aspects of marketing, financial, and business process analysis. Additionally, students will be able to link learning from
a wide array of business disciplines to see how changes in one area affect the
growth of the company as a whole. This integrative course will require students
to use knowledge across business functional disciplines.
Field Study
Students will work in teams of 5 or 6 with small start-up
companies in the Bellevue area. These projects are designed to help students
learn to identify growth opportunities or business problems, design a strategy
to capture the growth opportunity, or solve the problem and implement the
proposed strategy.
Typically these projects require students to learn new
technology skills (web design, project management, business process mapping,
database development, operational analysis, etc.) The projects are
multi-faceted. Student teams are assisted by advisors from the Business Division
Advisory Board and other business mentors. These external advisors provide
students with insights, industry trends and consulting expertise.
Teams will be required to meet with their businesses and
advisors outside of class hours. Individuals need to be familiar with
public transit or have transportation available.
Learning Materials
Students will use Multicultural Entrepreneurship,
a book that is being written by Leslie Lum of Bellevue Community College, Thad Spratlen and Michael Verchot of the University of Washington. The chapters are linked below. Additional materials
are also
available. Students will make extensive use of library databases and
other sources of information on the web with specific focus on Census
information. All students are expected to learn to use Word, Power Point,
Excel, Front Page, Project and Visio. Most teams will mount a company
website for their businesses.
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Consulting Timeline |
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Prepare for Kick-off Meeting |
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Assign teams |
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Team forming |
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Review and execute consulting contract |
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Interview and research business |
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Draft, revise and execute team contact |
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Draft and revise project management plan |
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Start secondary research |
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Draft and revise business case statement |
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Analyze and organize secondary research |
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Plan, draft and test primary research |
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Conduct primary research |
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Analyze and organize primary research |
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Draft and revise preliminary recommendations |
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Draft final report |
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Draft, revise, rehearse presentation |
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Revise final report |
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Due |
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Consulting Contract |
Team Contract |
Project Manage-ment Plan |
Business Case Statement including SWOT
analysis |
Primary Research Instrument |
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Preliminary Recommen-dations |
Draft report |
Final Presenta-tion |
Final Report |
This webpage is created to
assist in teaching students of Leslie Lum. It does not reflect the
opinions or the position of Bellevue Community College.
Last updated 4/14/09
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